Empathize with users through empathy studies, personas, user stories, and user journey maps.

Resolve user difficulties.

Ideate design solutions with Crazy Eights, How Might We and competitive audits.

Create page layouts and paper and digital prototypes.

Develop mockups using visual design elements and principles.

Design in Figma and Adobe XD.

Conduct user interviews and usability studies.

Consider accessibility at every point in the design process.

Quality and professionalism.